UDig’s Digital consultants interviewed stakeholders and determined the broader value proposition and goals of the organization.  UP RVA’s reach extended beyond simply providing transportation to students, so UDig recommended a new mission and brand strategy – Unlimited Potential, Unparalleled Support. The project team developed new brand standards and built an updated website as well as provided the organization with user friendly tools and templates including a new brand guide (available upon request). As a complement to UP RVA’s rebranding, UDig provided a complete social media strategy and content management plan to develop and grow UP RVA’s social media presence and improve their visibility in the community.

Visit the new site at: www.uprva.org