When designing a new home, every buyer has different desires, needs, and circumstances. Homebuilders need to understand these motivations and be able to quickly determine which customers are serious about buying. Without this insight, the sales process becomes bogged down with customers window shopping. So, when Clayton wanted to revamp their sales strategy, they knew they needed a digital experience that could streamline the process. They sought to create a tool that would allow homebuyers to customize their home online through a seamless digital path to ownership. With an idea for their future, Clayton turned to UDig to help them bring their digital vision to life.

Clayton offers home products to fit the needs of many types of buyers. With expansive product inventory, an in-person retail experience was largely driving the buying process. While the company does have a robust digital catalog, the inventory offers customers static imagery. They lacked the ability to combine design elements together and visualize bringing their home to life. Clayton also was unable to gain insight into their customers’ build preferences in a home before engaging them in the buying process.    

These challenges meant that:  

• Clayton spent time working through low quality sales leads, slowing down the sales process 
• Customers lacked a way to self-identify what they wanted out of a Clayton home 
• The digital experience was unable to help the sales team identify and predict purchasing behaviors from interested buyers 

Because real estate is a cyclical business, Clayton needed to meet a target window of peak buying. So, their new tool had to be in place before this fixed deadline.