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COOKIE POLICY
Digging In is a regular series of blog posts profiling UDig employees. We hope this series helps you get to know our team and understand why we dig what we do! Today, we are sitting down with John Mayberry, Senior Director, Vertical Leader.
JM: I’ve been in the consulting world for over 17 years now, starting at a larger firm, Accenture. Over the years, I’ve had the chance to work across a variety of industries taking on roles that evolved from delivery to account management, and business development. My role at UDig is an exciting opportunity to lead our efforts in key verticals, particularly in energy and utilities, financial services, and manufacturing. On a daily basis I am focused on relationship development and telling the UDig story with a goal to expand our current portfolio of partnerships. Internally, I’m involved in the UDig Way initiative, particularly around client partnership management and refining our business development processes.
JM: UDig represents the perfect blend of size and opportunity. I was really drawn to the chance to be part of a company that’s on an exciting growth trajectory. During the interview process, I connected with some amazing leaders who shared their vision for the company, and I saw how my experience could contribute to shaping that strategy, particularly as we expand into new verticals. UDig offers a more nimble and entrepreneurial environment compared to larger firms – there’s less red tape, and that gives us the flexibility to innovate and adapt quickly. It’s the kind of place where you can truly make an impact and bring value to our clients.
JM: To me, “accelerate your success” means making a tangible impact and delivering real value. Our success at UDig is directly tied to our clients’ success, and as a consultancy, that means ensuring that every project we take on drives strong ROI for our clients. I also believe in the concept of servant leadership – our role is to work alongside our clients, supporting them in achieving their goals. If they’re thriving, that’s a clear sign that we’re doing our job well.
JM: Transparency is absolutely key. In any partnership, there will be moments when we don’t have all the answers or when we realize we might not be the best fit for a particular project. Being upfront and honest about those situations is critical. Trust is something that takes time to build, but it can disappear quickly. So, I believe in being transparent about challenges, risks, and issues from the start. This also applies to sales – making sure that what we promise is something we can truly deliver on is essential to maintaining that trust.
JM: During the fall, fantasy football can turn into a time-consuming hobby. But overall, I’d say my phone is probably my biggest distraction. It’s a critical tool for the job, but it’s definitely the easiest way to procrastinate.
JM: Sea life has always been an interest of mine going back to my elementary years. In high school, I was really into science in general. I took a lot of AP classes in biology and chemistry, thinking I’d go into marine biology as a research scientist.
JM: Athenaeum is a band I grew up listening to in high school and saw perform live at multiple local venues. Although the band is not together anymore, they are an easy go to for me.
JM: It’s a little niche, but I’d say 90s NBA trivia. Growing up, I was obsessed with Charlotte Hornets basketball – I collected trading cards, watched games, and followed all the stats and player news. I can still rattle off facts about the players, teams, and memorable moments from that era.
JM: One of two ways – either on the boat with my kids at the lake or out on the golf course.