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Building a Data Strategy Your C-Suite Will Support

Most firms aspire to be data-driven, but many lack a strategy to turn data into actionable insights that they drive into operations and marketing. As a result, they often spend money on tactical elements that only serve limited business needs. Learn how to create an enterprise-wide plan to harness data and analytics to achieve business goals.

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Digging In

  • Data & Analytics

    Masking Data 101: Safeguarding PII in Your Organization

    In today’s digital age, data security and privacy are paramount. As organizations increasingly collect, store, and process personal data, protecting Personally Identifiable Information (PII) has never been more critical. One essential practice that organizations can implement at the database level to secure this sensitive information is to obfuscate it through the usage of data masking […]

  • Data & Analytics

    Unlocking the Full Potential of a Customer 360: A Comprehensive Guide

    In today’s fast-paced digital economy, understanding your customer has never been more critical. The concept of a customer 360 view has emerged as a revolutionary approach to gaining a comprehensive understanding of consumers by integrating data from different touchpoints to offer a holistic view. A customer 360 view is about taking an overarching approach to […]

  • Data & Analytics

    Microsoft Fabric: A New Unified Data Platform

    MicroPopular data services and tools often specialize in specific aspects of the data analytics pipeline, serving teams in the data lifecycle. For instance, Snowflake addresses large-scale data warehousing challenges, while Databricks focuses on data engineering and science. Power BI and Tableau have become standard tools for business intelligence tasks. So, where does Microsoft Fabric create […]

  • Data & Analytics

    Improve Member Experience: Maximize Engagement & Value for Associations

    As you know, member engagement is key to providing value and retaining members over time. However, you must also recognize that member needs and preferences are evolving rapidly, especially as they desire more seamless digital experiences. Additionally, member expectations for personalized, omnichannel interactions have risen in recent years, and this means that associations must strategically […]

  • Data & Analytics

    A Guide to Data Strategy Success in Your Association

    While countless organizations aim to harness the potential of data, few possess a clear strategy to transform raw information into actionable insights that fuel their operations and marketing efforts. Don’t fall into the trap of investing in limited, tactical solutions.

  • Data & Analytics

    ChatGPT & Your Data Strategy – Revolution or Evolution?

    You would be hard-pressed to find a single person who was not some degree of impressed when they first tried out ChatGPT. After its public release, the conversation in the tech space seemingly changed overnight about how AI would change everything. But much like past hot topics in the tech world – such as the […]