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Differentiate Your Customer Experience: How to Leverage Human-Centered Design and Agentic AI to Build Customer Loyalty

April 2nd from 5:30pm-8:00pm

BlackRock | 725 Ponce De Leon Ave NE, Atlanta, GA 30306

2025 is being driven by the multi-trillion dollar rise of Agentic AI, systems designed to perform autonomous actions and complete complex goals.

Join the CX and Product Management Societies to hear from our panel of Human-Centered Design experts on the business value of Agentic AI.

Explore:

  • How a Human-Centered Design approach will elevate your customer experience strategy and create efficiencies
  • The impact Agentic AI has on both the customer journey and employee service delivery
  • Pitfalls of poorly designed Agentic AI experiences

Don’t miss this opportunity to connect with Kristen Castells, UDig’s Design Practice Lead, industry leaders and apply insights to your business in this highly evolving sector!

Digging In

  • Software Engineering

    The Disappearing Middle of Software Work: Why the Bookends – Strategy & Impact – Matter Most Now

    Here’s a question nobody in enterprise software wants to sit with: what happens to the middle? Not the middle of the org chart. The middle of the work. The vast, expensive layer of effort that has defined enterprise software delivery for thirty years—translating what the business wants into working code. The requirements-to-implementation pipeline. The “build phase.” […]

  • Software Engineering

    Zero-Code Telemetry with OpenTelemetry’s OBI

    Full distributed tracing and exception capture for any application — without writing a single line of instrumentation code. View the source code on GitHub → The Premise Observability is essential for understanding what’s happening inside your services, but instrumenting an application by hand — adding trace spans, logging calls, and metric counters throughout your codebase […]

  • Software Engineering

    Building a Consultant in the Trenches: How Playing Offensive Line Shaped My Consulting Career

    People often ask me the same question when they find out that I played college football: “Do you miss it?” On the surface, it’s a bad question with an obvious answer. Yes. However, if I give myself a minute to sit with that question, the answer is more nuanced. Yes, I miss playing football, but […]

  • Software Engineering

    Modernization That Sticks: Why Adoption, Not Just Architecture, Drives Success

    Modernizing a legacy sales platform in a large enterprise isn’t just a technical challenge, it’s a cultural and operational one. On a recent project with a Fortune 500 organization, several past attempts to replace the aging ERP system failed. Why? Because those efforts treated modernization as a software delivery exercise, not an adoption journey. When […]

  • Software Engineering

    Choosing the Right Modernization Approach

    When organizations decide it’s time to modernize their technology infrastructure, choosing the right approach is crucial. Modernization isn’t merely a technical upgrade; it’s a strategic business move that significantly impacts growth, agility, and long-term success. Here’s how your company can effectively begin to select the best modernization strategy tailored to your goals and challenges. In […]

  • Software Engineering

    The Bloated SaaS Era: Paying More for Less While Businesses Wait

    SaaS was supposed to make business faster, smarter, and more efficient. Instead, it’s become bloated, expensive, and painfully slow to change. The platforms we rely on—Salesforce, Workday, SAP, and others—haven’t truly innovated in years. Yet, they demand massive investments in re-implementation, process re-engineering, and data migration just to keep up. It’s time to ask: Are […]