"As a result of this effort, the association's analysts now spend significantly less time creating reports to provide insights on executive-level KPIs."
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COOKIE POLICY
An automotive services association wanted to better understand its member-population to provide the best possible service. To do that, they required accurate data relating to critical organizational KPIs, including membership autorenewals and mobile app downloads. Manual processes and siloed data systems demanded a centralized platform to enable knowledgeable reporting.
Existing data management capabilities made it challenging to answer questions related to organizational KPIs such as membership engagement and operational efficiency. The association’s disparate data systems posed a data quality issue making it difficult to transform data into valuable insights.
Our team built a data management roadmap with tangible steps to mature the association’s data capabilities. This led to the creation of a centralized data platform providing accessible, accurate data to resolve existing quality issues. As a result of this effort, the association’s analysts now spend significantly less time creating reports to provide insights on executive-level KPIs.